Labor Market Communication is essentially the process of developing chemistry between you and the talent that seeks employment. It is a specific kind of communication used to find, hire, motivate, and retain the right workforce.
It is critical to note that this communication is not just with potential candidates, but it is also with current and previous employees.
To understand the purpose of LMC, you need to understand the four goals for which it is used for. These include hiring and recruitment, employer branding, employee relationship management, and connecting.
1. Hiring and Recruitment
When it comes to hiring, labor market communication applies in the creation of hiring campaigns as well as vacancy texts. If you are looking to get top talent for the position, you need to communicate the vacant positions succinctly. Hiring also has other forms, such as open days, videos, and social media campaigns.
A key aspect of labor market communication is job marketing. This refers to the use of proper resources and media to market a vacant position to a specific group of potential candidates. In this case, HR professionals need to respond to the desires and needs of the target market. This allows you to fill vacancies that are difficult to fill.
Optimal hiring needs to offer clear communication to the candidates right from marketing of the vacancy to onboarding.
2. Employer Branding
Who are you? What differentiates you from other employers? These are the questions that employer branding seeks to answer. Ensure that you have a presence in your target market so that they can know your organization and your core business.
A target group that has this information will be eager to apply for vacant positions because they know exactly how they can contribute to your business.
3. Employee Relationship Management
Employee relationship management refers to the act of cultivating a relationship with current, future, and previous employees through engagement. Keeping employees up-to-date with information that is relevant to them and their work will make working for you effortless. This will increase their satisfaction, they will stick around, and they will advertise you to potential applicants.
Even those employees who moved on can be brand ambassadors for you if you keep in touch. Providing relevant content to previous and potential employees can help attract talent to the organization. And don’t forget, it will enhance your brand’s image.
You need more than perks and motivation to keep your most valuable employees. Your best team members may feel like they are part of a team but won’t stay in the long haul if they don’t feel connected to your organization.
Through labor market communication, you can feed them relevant content that connects the two of you. Align your organization’s goals with their personal career goals. Consequently, they will pursue your organizational goals, and form a personal bond with you.
What is Labor Market Communication without Communication Tools?
Communicating with your staff does not mean you call them for meetings every day. Most employees find meetings unproductive, and an email would suffice in their place. So, instead of meetings, you can leverage the power of technology. Employees favor tools that allow speedy communication. Therefore, embrace tools such as Slack, Zoom, Airtable, and Dropbox, among others, so that you can communicate better with your workforce. This also benefits you if you have some remote employees.
In the case of the external labor market, social media is your best friend. Through LinkedIn, Facebook, Twitter, Instagram, and Pinterest, you can reach millions of potential candidates. As a social site for professionals, LinkedIn allows you to target a specific target group that has the qualifications that you seek.
Every relationship is built on communication. Even your boyfriend, girlfriend, husband, or wife has complained at one point for your lack of communication. Then you promised to improve. And what happened? The relationship soared.
The labor market is no different. You need to cultivate a relationship with the internal and external labor market so that you not only attract the top cream, but you also retain your most valuable employees. That is why labor market communication applies to hiring, employer image, connecting, and employee relationship management.
Keep in mind that the message is just as important as the tool that is used to transmit it!