Elton Mwangi • Dec 11, 2023

Pet Insurance: The New Frontier in Employee Benefits

Employers, listen up! The battle for talent is fierce.


And in this modern corporate landscape, you must constantly seek innovative ways to attract and retain top-tier employees. And forward-thinking organizations are recognizing the value of more unique offerings.


Enter pet insurance, a benefit rapidly gaining traction and proving to be a game-changer in employee satisfaction and retention. And it makes total sense, what with:

• Almost 70% of US households owning at least one pet, making about 90.5 million homes

• Americans spending about $30 billion annually on pet care

• And 94% of pet owners considering their pets part of their family.


And guess what: Millennials, who make up the biggest portion of the labor force in America, happen to be the most significant portion of individuals who own pets. It's clear that this benefit has a broad appeal.


And it's not just startups or pet-centric companies jumping on the bandwagon. As early as 2016, a staggering 34% of Fortune 500 companies were offering pet insurance, according to Forbes. Without a doubt, pet insurance is not just a trend; it's the new frontier in employee benefits.



But Why is Pet Insurance an Important Employee Benefit?

Today, the emotional well-being of employees is as crucial as their financial stability. Often considered family members, pets play a significant role in providing emotional support and companionship. However, the unexpected costs associated with their care can be a source of stress.


This is where pet insurance comes into play, offering financial and emotional relief. Consider this: the cost of a pet scan without insurance can be prohibitively expensive, often running into thousands of dollars.


Typically, the average vet visit can cost between $50-$400 for just a single visit - an emergency vet visit costs between $800 to $1,500 on average, according to CareCredit. So, if a pet needs medical attention, the bills can quickly add up, leaving many pet owners in a financial bind.


But, if the employee has pet insurance as part of their employee benefits, they would be relieved of a significant financial burden, and their emotional well-being would be safeguarded. See, it's not just about the numbers; it's about understanding the deep bond between people and their pets.


By acknowledging and supporting this bond, businesses can foster a more positive, loyal, and productive work environment. And for employees with breeding pets or those planning to expand their furry family, this can be a game-changer.



Advantages of Offering Pet Insurance to Employees

Companies that have embraced this new frontier in employee benefits have reported a 28% lower turnover rate, as per Employee Retention Statistics. Why?


Benefits like pet insurance demonstrate a company's commitment to the holistic well-being of its employees. It sends a message that the organization cares not just about the employee but also about what the employee cares about - in this case, their beloved pets.


Besides, in a job market where multiple companies might offer similar salary packages, unique benefits like pet insurance can be the deciding factor for potential employees. It sets a company apart and can be why an employee joins or stays with an organization.


Adding unique offerings like pet insurance that covers pregnancy can also be the unique selling point that sets you apart. Pet insurance can be your golden ticket to improving employee retention and satisfaction.



So, How do you Offer Pet Insurance as an Employee Benefit?

1. Understand Employee Demand

Start by considering the diverse needs of your workforce. That is, engage with your employees. Understand their needs and the kind of pets they have. Organize feedback sessions or focus groups to delve deeper into your employees' specific needs and preferences regarding pet insurance. Some might prioritize comprehensive coverage, while others might be more concerned about affordability.



2. Conduct Market Research

Begin by researching the top pet insurance providers in the market. Look for those with a solid reputation, positive reviews, and comprehensive coverage options. Some providers may offer plans tailored to the specific needs of your workforce.


This customization can range from coverage types to payment options. Engage with providers who offer group rates. These rates can provide up to a 10% discount on premiums, making it a cost-effective option for businesses. Other providers may provide tiered plans based on the size of your workforce. The larger the group, the bigger the potential discount.



3. Comprehensive vs. Basic Options?

Some plans might cover only accidents and illnesses. Others might offer comprehensive coverage, including routine check-ups, preventive care, and even specialized treatments. Also, explore plans that offer unique benefits, such as pet insurance that covers pregnancy or alternative therapies.



4. Engage with Providers

Schedule meetings with shortlisted providers to discuss terms, coverage options, and pricing in detail. Ensure you understand all aspects of the coverage, from exclusions to claim processes. This will help you make an informed decision and address your employees' queries.


Based on your research, feedback, and negotiations, select the provider that best aligns with your employees' needs and your company's budgetary constraints.



5. Communicate with Employees

Once you've finalized the provider, communicate the new benefit to your employees. Offer informational sessions or workshops to help them understand the coverage, the enrollment process, and the advantages of the new benefit.


Maintain an open communication channel with your employees to gather feedback on the pet insurance benefit. This will help you make any necessary adjustments or improvements.



Important Point to Note:

The pet insurance industry, like all sectors, evolves. Regularly review your chosen plan to ensure it remains competitive and meets the needs of your employees.


What Would be the Cost of Adding Pet Insurance to Employee Benefits

Now, let's talk numbers. Offering pet insurance might seem like a significant investment, but it's more affordable than you think when you break it down. The average monthly premium for pet insurance hovers between $20-$50, as cited by Insurance Premiums.


This cost can vary based on factors such as the type of coverage, the breed and age of the pet, and the geographical location. Depending on your provider and group size, you can secure discounts that reduce the average monthly premium.


Your coverage options will also affect the cost of pet insurance. Comprehensive plans that include preventive care, wellness checks, and specialized treatments will naturally be priced higher than basic plans covering only accidents and illnesses.


Don't forget about your contributions. It directly impacts the overall cost to the company based on whether you're covering a fixed percentage of the premium or offering a set dollar amount. Additional charges might include administrative fees for managing the pet insurance benefit.


Nonetheless, it's a no-brainer when you weigh this against the potential for increased employee satisfaction and retention.


Conclusion: It's Thinking Outside the Box

Pet insurance, the new frontier in employee benefits, offers a unique opportunity to do just that. It's not just about the numbers; it's about showing your employees that you care about them and their furry family members.


So, consider jumping on this trend whether you're a startup or an established firm. Your employees and their pets will thank you.

Ps: If you need help implementing pet insurance as part of your employee benefits, talk to Zupnick & Associates.


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